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his company was founded by my amazing sister, Alissa. She was a dog lover from childhood; we were raised in a home where rescuing animals was practically a family ritual. My sister’s dream was always to help dogs live their best lives, and she knew that started with proper nutrition.
In 2014 when Alissa tragically passed from cancer in her early thirties, my family and I — still grief stricken — rallied together to keep her legacy alive. We love what she built, and we are so proud of what it has become today.